Tuesday 24 January 2017

Data Mining Introduction

Data Mining Introduction

Introduction

We have been "manually" extracting data in relation to the patterns they form for many years but as the volume of data and the varied sources from which we obtain it grow a more automatic approach is required.

The cause and solution to this increase in data to be processed has been because the increasing power of computer technology has increased data collection and storage. Direct hands-on data analysis has increasingly been supplemented, or even replaced entirely, by indirect, automatic data processing. Data mining is the process uncovering hidden data patterns and has been used by businesses, scientists and governments for years to produce market research reports. A primary use for data mining is to analyse patterns of behaviour.

It can be easily be divided into stages

Pre-processing

Once the objective for the data that has been deemed to be useful and able to be interpreted is known, a target data set has to be assembled. Logically data mining can only discover data patterns that already exist in the collected data, therefore the target dataset must be able to contain these patterns but small enough to be able to succeed in its objective within an acceptable time frame.

The target set then has to be cleansed. This removes sources that have noise and missing data.

The clean data is then reduced into feature vectors,(a summarized version of the raw data source) at a rate of one vector per source. The feature vectors are then split into two sets, a "training set" and a "test set". The training set is used to "train" the data mining algorithm(s), while the test set is used to verify the accuracy of any patterns found.

Data mining

Data mining commonly involves four classes of task:

Classification - Arranges the data into predefined groups. For example email could be classified as legitimate or spam.
Clustering - Arranges data in groups defined by algorithms that attempt to group similar items together
Regression - Attempts to find a function which models the data with the least error.
Association rule learning - Searches for relationships between variables. Often used in supermarkets to work out what products are frequently bought together. This information can then be used for marketing purposes.

Validation of Results

The final stage is to verify that the patterns produced by the data mining algorithms occur in the wider data set as not all patterns found by the data mining algorithms are necessarily valid.

If the patterns do not meet the required standards, then the preprocessing and data mining stages have to be re-evaluated. When the patterns meet the required standards then these patterns can be turned into knowledge.

Source : http://ezinearticles.com/?Data-Mining-Introduction&id=2731583

Monday 2 January 2017

Data Mining

Data Mining

Data mining is the retrieving of hidden information from data using algorithms. Data mining helps to extract useful information from great masses of data, which can be used for making practical interpretations for business decision-making. It is basically a technical and mathematical process that involves the use of software and specially designed programs. Data mining is thus also known as Knowledge Discovery in Databases (KDD) since it involves searching for implicit information in large databases. The main kinds of data mining software are: clustering and segmentation software, statistical analysis software, text analysis, mining and information retrieval software and visualization software.

Data mining is gaining a lot of importance because of its vast applicability. It is being used increasingly in business applications for understanding and then predicting valuable information, like customer buying behavior and buying trends, profiles of customers, industry analysis, etc. It is basically an extension of some statistical methods like regression. However, the use of some advanced technologies makes it a decision making tool as well. Some advanced data mining tools can perform database integration, automated model scoring, exporting models to other applications, business templates, incorporating financial information, computing target columns, and more.

Some of the main applications of data mining are in direct marketing, e-commerce, customer relationship management, healthcare, the oil and gas industry, scientific tests, genetics, telecommunications, financial services and utilities. The different kinds of data are: text mining, web mining, social networks data mining, relational databases, pictorial data mining, audio data mining and video data mining.

Some of the most popular data mining tools are: decision trees, information gain, probability, probability density functions, Gaussians, maximum likelihood estimation, Gaussian Baves classification, cross-validation, neural networks, instance-based learning /case-based/ memory-based/non-parametric, regression algorithms, Bayesian networks, Gaussian mixture models, K-Means and hierarchical clustering, Markov models, support vector machines, game tree search and alpha-beta search algorithms, game theory, artificial intelligence, A-star heuristic search, HillClimbing, simulated annealing and genetic algorithms.

Some popular data mining software includes: Connexor Machines, Copernic Summarizer, Corpora, DocMINER, DolphinSearch, dtSearch, DS Dataset, Enkata, Entrieva, Files Search Assistant, FreeText Software Technologies, Intellexer, Insightful InFact, Inxight, ISYS:desktop, Klarity (part of Intology tools), Leximancer, Lextek Onix Toolkit, Lextek Profiling Engine, Megaputer Text Analyst, Monarch, Recommind MindServer, SAS Text Miner, SPSS LexiQuest, SPSS Text Mining for Clementine, Temis-Group, TeSSI®, Textalyser, TextPipe Pro, TextQuest, Readware, Quenza, VantagePoint, VisualText(TM), by TextAI, Wordstat. There is also free software and shareware such as INTEXT, S-EM (Spy-EM), and Vivisimo/Clusty.

Source : http://ezinearticles.com/?Data-Mining&id=196652