How to Seamlessly Include Keywords in Your Web Content

If you're a newbie to internet marketing, you might be wondering, "What the heck is keyword optimization?" It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you're selling real estate in Florida, your keywords may be "florida real estate," "jacksonville florida real estate," "orlando homes for sale," "palm beach houses for sale," etc.

You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.

How do you use a keyword analyzer tool? They're all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors--from 20,000 to 30,000 visitors a month for exact matching terms as a minimum--these are the keywords you may want to consider as part of your keyword optimization strategy.

As you review the keywords, think about how you can break them out into logical, related groups. If your site is fairly new, start with the less competitive terms and build out using longer phrases to get some traffic and conversions.

When you've selected your keywords, you're ready to write your content. Here's where the keyword optimization takes shape. What you need to do is repeat your keyword several times throughout your content. Generally, you want your keyword to appear 2 to 5 percent of the time. For example, if you're writing an article of 500 words, you'll want your keyword to appear at least 10 times but no more than 30.

You might be wondering, "What if the nature of my website can't use keywords that often?" This could be the case for websites with a community theme or those promoting more creative content. You'll have to include separate sections that contain optimized content that still relates to your site. For example, if you're running a site related to "fan fiction," you could create articles that talk about how to create fan fiction (with "fan fiction" being the optimized keyword). Try to get content ideas first by asking your community and reviewing logs and analytics, and build keyword lists into your posts from there. You could also include articles that while not relating to fan fiction could still be of interest to your audience. Example keywords could be writing novels, writing movie scripts and self-publishing.

By including optimized content on a website that would otherwise not contain such content, you get the advantage of self-expression while making sure your site gets seen by search engine bots.

As you write your content, make sure it sounds natural and is enjoyable for visitors. Although the goal is to include your desired keyword 2 to 5 percent of the time, if you use it in a context that's inappropriate, you turn away visitors.

Source: http://www.entrepreneur.com/article/231333

Utilizing A Virtual Paralegal In Litigation

The use of Virtual Paralegals in Litigation has risen exponentially over the past 10 + years. Clients are becoming more sophisticated in the use of Paralegals and now routinely ask, when reviewing bills, if a charge for work done by an Attorney could not have been done by a Paralegal at a lower billing rate.

Most large firms have highly experienced Paralegals who manage cases under the supervision and guidance of the partner in charge. These Virtual Paralegals are responsible for overseeing and creating the structure and protocols for the case from document organization and productions, to witness files, and trial preparation and assistance.

Many smaller firms and sole practitioners are not in a position to have on staff a career Paralegal with this level of experience. However, the need for this level of assistance is still there for small firms and sole practitioners. This is where a highly experienced Virtual Paralegal can enhance the attorneys practice and add value and cost efficiency for the client.

Utilizing the Virtual Litigation Paralegal

The following are a just a few of the ways a highly experienced Virtual Litigation Paralegal can enhance your practice and give you the edge in a case that the more heavily staffed law firms command.

Motion Practice

Accuracy of legal citation and correct formatting is very important in every filing before the court. The Virtual Paralegal can cite, check and proofread all motions, oppositions, and replies. They can also provide legal research and supporting documents for factual assertions while the attorney drafts the brief and reviews legal research in support of the motion. Our Virtual Paralegals are so experienced they can compose the motions for the attorney saving them even more time. All the attorney would have to do is review the motion, sign, and file.

Research

Factual research for cases can sometimes be time consuming and very costly at attorney billable rates. However, it is the thoroughness in ascertaining the facts surrounding a case that will make or break the presentation before a jury. A Paralegal will provide cost effective and thorough factual research for the client under the guidance of the attorney. This is often the area where the more heavily staffed law firms gain the edge in a case. Using the Virtual Paralegal allows the small firm and/or sole practitioner to achieve the same level of thoroughness while saving the attorney;s time and the client's money.

Expert witness and witness background searches are another area where the Virtual Paralegal can be of great assistance.

Document Organization and Review

These days the cost of scanning documents is almost the same as copying. So when documents are being copied and numbered in response to a request for documents, rather than making that second safety copy set, have them scanned and put on CDs. The CDs can then be sent to the paralegal who can create a searchable database linked to the document images. Once the database is complete, witness files can be organized electronically, chronologies can be developed, and exhibits for motions and trial can be assembled and organized by the paralegal at a different location than the attorney.

These are only small options and areas a Virtual Paralegal can assist a law firm. Contact us today and go over the many different services offered at the most competitive rates in the industry! This is the way of the future. I believe in the next 10 years the majority of Paralegals will be working virtually and there will be very few in-office positions left.

Source:http://ezinearticles.com/?Utilizing-A-Virtual-Paralegal-In-Litigation&id=6470306

How to Write Online Content for SEO, Google and Marketing

The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing for the Internet align with the habits of web readers:

1) Be brief; web readers have short attention spans;

2) Readers find content through search engines, so choose words search engines can find;

3) Readers enjoy passing content on to others, so provide links.

Some other important considerations:

The web is a vast universe of unstructured content – On the web, relevance is paramount. With infinite choices, readers will focus only on what matters to them. Design your web content for search engines. In functional terms that means: Write for Google. When you do, your material will be relevant to your website visitors. Plus, they will be able to understand it and “act on it.”

Web users evaluate your words to check for relevance – Flowery, figurative or highly technical words and terms will send readers elsewhere. In traditional media, writers are in charge of the terms they use. Web readers establish what “they think” a particular word or phrase means. Internet readers thus “own” web content and Internet writers do not.

The web is filled with incorrect information – Web readers are skeptical of online content. You must convince quickly them that your content is credible, so include links to respected authorities.

Regularly change and improve your web content – Internet readers expect updated information. Upgrade regularly. Searchers perpetually seek new content, so refresh yours as often as possible. You cannot govern the online reading experience. As a newspaper, magazine or book writer, you can assume that your readers regard your material as relevant. Otherwise, they wouldn’t read it. Web readers may land on your web page randomly, bounced in from search engines or social media referrals. Readers spend less time reading web pages than print pages.

After scanning, online readers give you “an average of three to six seconds to engage them.” If the content doesn’t intrigue them, they hit the back button to chase more relevant material. Offline, you can make an informed guess about the identity of your readers. Online, you haven’t a clue. Your online writing is aimed not at individual readers, but at search engines. That’s how readers find you. Focus on the requirements of interested searchers who seek specific keywords and links.

What about keywords?

For a web writer, keywords – “strings of characters that people enter into search fields” – are mother’s milk. Keywords may be single words, long phrases or “word combinations.”

So-called “long-tail” keywords are highly specific, lengthy phrases. They are designed to draw Internet users with particular interests. To learn about the context of long-tail keywords, visit social media sites, blogs and online forums that are popular with your target audience and your competitors. Identify repeated keywords and phrases. Research keywords using Google Alerts, Yahoo Pipes and Yahoo Alerts. Popular words – or “tags” – that people assign to relevant web content and social media are also helpful.

Pepper your main web page and subsequent pages with keywords that matter. Post the specific purpose of your pages – shopping, support, services and so on – in your website titles and links. Add “a verb to your keyword phrase,” for example, “learn about” or “shop for” or “compare.”

Keyword research is a straightforward process. Brainstorm the “seed words” people might use to find information about your topic. Start with the most generic terms. Create “keyword clouds,” keywords that relate to one another. Google AdWords is a good tool for keyword research. Other tools include Keyword Discovery Tool, Goggle Insights and the Free Keyword List Generator. Wordtracker helps you check your competition. Type your potential keywords into Google’s search box. It will show you “various incremental possible matches for your search string,” each matched by the “hits” or returns for each search phrase.

Creating Great Web Content

Follow this six-step plan to create the most effective web content:

1. Establish exactly who your target audience is.

2. Do keyword research to determine what specific words and phrases your target audience uses to search for relevant web content. Make Google your default search engine for this research.

3. Create a list of “core words” that are most popular with your target audience.

4. Create a web page for each of these words.

5. Routinely test the pages you create for relevance.

6. Adjust your web content to optimize its relevance

Source: http://www.business2community.com/content-marketing/write-online-content-seo-google-marketing-0772596#!wIjyT

8 Popular Types of Internet Marketing

The internet has changed the way we do business. In fact, many would agree it's one of the most useful inventions in history. Because of the web and email we can now make our services and products available globally, and we can keep in constant contact with our customers. Internet marketing is an important part of your success online. Here are 8 popular types of internet marketing.

1. PPC - Pay Per Click programs allow you to create an ad that is linked to a keyword(s). You can create as many ads as you want. Google and Yahoo both have pay per click programs. If you aren't familiar with PPC programs, you choose what you are willing to pay per click. The more you pay per click the higher in the search engines your ad will appears. The rate per click can be anywhere from pennies per click to hundreds of dollars per click.

2. SEO - Search engine optimization is a good way to increase the amount of traffic your site gets. In fact, it's a fundamental internet marketing technique. When you SEO your site you will remove all the things that stand in the way of traffic reaching your site. This includes excessive code that the search engines don't like. It also includes having plenty of relevant keywords and then optimize your site pages around those keywords. Each page can be optimized to different keywords.

3. Banner Ads - These ads contain graphics that are colorful, animated, and catchy that will appear across the top or bottom of the web page. There are also vertical ads called sky scrapers which appear either on the right or left side of the page. Whichever type of ad appears on the page these ads will link to another website. In this case the other website is yours. Avoid animated ads. Statistically they are not as effective as ads that are just catchy without motion.

4. Google AdSense - With this program you'll have ads of other websites appear on your site. Each time one of these ads is clicked you'll make money. How much varies depending on the keyword associated with the ad. You can block out your competitors so they don't appear on your site. The flip to this is when you purchase ads which will appear on other websites creating a link back to your site and improving your search engine ranking. These ads are not annoying like some styles like popups. In fact, they can be very effective at generating targeted traffic.

5. Online Magazines - You buy ad space for a fee much like you would for a print magazine. The fee depends on how much traffic the magazine generates. You can do an excellent job of targeting your ads to your desired market.

6. Online Newsletters - Here's a way that lets you develop a relationship between you and your customers. It lets you keep them up to date about changes, new products and services, and it's also a method of providing helpful tips. You can start with your core customer base and include a request for these customers to forward the newsletter to their friends. There should be an opt in and opt out option at the bottom of the newsletter. You can also have an opt in on your website. You'll be amazed at how fast your newsletter grows.

7. Website Lead Generation - These services provide you with qualified leads and you pay a price per lead that's established in the beginning. These companies find potential leads a variety of ways including cold calls. Lead generation services guarantee a return on investment and leaves your staff free to do other tasks.

8. Online Directories - There are all kinds of online directories and city guides, as well as the online yellow pages. You can feature yourself under the appropriate category or area. So for example, if you service the LA area then you could have yourself listed in Los Angeles or if you sell women's fashion then you could be under the fashion category. With most directories a general listing is free and then you can purchase additional advertisements if you like.

This is just 8 popular types of internet marketing. There are plenty of others you can use. In fact, most times the more the better. However, one thing you need to remember is that you don't get the opportunity for personal interaction with the potential customer and so you must make sure you do a good job of portraying your message online.

Source: http://ezinearticles.com/?8-Popular-Types-of-Internet-Marketing&id=1419260