How to Use Microsoft Excel as a Web Scraping Tool

How to Use Microsoft Excel as a Web Scraping Tool

Microsoft Excel is undoubtedly one of the most powerful tools to manage information in a structured form. The immense popularity of Excel is not without reasons. It is like the Swiss army knife of data with its great features and capabilities. Here is how Excel can be used as a basic web scraping tool to extract web data directly into a worksheet. We will be using Excel web queries to make this happen.

Web queries is a feature of Excel which is basically used to fetch data on a web page into the Excel worksheet easily. It can automatically find tables on the webpage and would let you pick the particular table you need data from. Web queries can also be handy in situations where an ODBC connection is impossible to maintain apart from just extracting data from web pages. Let’s see how web queries work and how you can scrape HTML tables off the web using them.
Getting started

We’ll start with a simple Web query to scrape data from the Yahoo! Finance page. This page is particularly easier to scrape and hence is a good fit for learning the method. The page is also pretty straightforward and doesn’t have important information in the form of links or images. Here is the URL we will be using for the tutorial:

http://finance.yahoo.com/q/hp?s=GOOG

To create a new Web query:

1. Select the cell in which you want the data to appear.
2. Click on Data-> From Web
3. The New Web query box will pop up as shown below.

4. Enter the web page URL you need to extract data from in the Address bar and hit the Go button.
5. Click on the yellow-black buttons next to the table you need to extract data from.

6. After selecting the required tables, click on the Import button and you’re done. Excel will now start downloading the content of the selected tables into your worksheet.

Once you have the data scraped into your Excel worksheet, you can do a host of things like creating charts, sorting, formatting etc. to better understand or present the data in a simpler way.
Customizing the query

Once you have created a web query, you have the option to customize it according to your requirements. To do this, access Web query properties by right clicking on a cell with the extracted data. The page you were querying appears again, click on the Options button to the right of the address bar. A new pop up box will be displayed where you can customize how the web query interacts with the target page. The options here lets you change some of the basic things related to web pages like the formatting and redirections.

Apart from this, you can also alter the data range options by right clicking on a random cell with the query results and selecting Data range properties. The data range properties dialog box will pop up where you can make the required changes. You might want to rename the data range to something you can easily recognize like ‘Stock Prices’.

Auto refresh

Auto-refresh is a feature of web queries worth mentioning, and one which makes our Excel web scraper truly powerful. You can make the extracted data to be auto-refreshing so that your Excel worksheet will update the data whenever the source website changes. You can set how often you need the data to be updated from the source web page in data range options menu. The auto refresh feature can be enabled by ticking the box beside ‘Refresh every’ and setting your preferred time interval for updating the data.
Web scraping at scale

Although extracting data using Excel can be a great way to scrape html tables from the web, it is nowhere close to a real web scraping solution. This can prove to be useful if you are collecting data for your college research paper or you are a hobbyist looking for a cheap way to get your hands on some data. If data for business is your need, you will definitely have to depend on a web scraping provider with expertise in dealing with web scraping at scale. Outsourcing the complicated process that web scraping will also give you more room to deal with other things that need extra attention such as marketing your business.

Source: https://www.promptcloud.com/blog/how-to-use-excel-to-scrape-websites

Why Healthcare Companies should look towards Web Scraping

Why Healthcare Companies should look towards Web Scraping

The internet is a massive storehouse of information which is available in the form of text, media and other formats. To be competitive in this modern world, most businesses need access to this storehouse of information. But, all this information is not freely accessible as several websites do not allow you to save the data. This is where the process of Web Scraping comes in handy.

Web scraping is not new—it has been widely used by financial organizations, for detecting fraud; by marketers, for marketing and cross-selling; and by manufacturers for maintenance scheduling and quality control. Web scraping has endless uses for business and personal users. Every business or individual can have his or her own particular need for collecting data. You might want to access data belonging to a particular category from several websites. The different websites belonging to the particular category display information in non-uniform formats. Even if you are surfing a single website, you may not be able to access all the data at one place.

The data may be distributed across multiple pages under various heads. In a market that is vast and evolving rapidly, strategic decision-making demands accurate and thorough data to be analyzed, and on a periodic basis. The process of web scraping can help you mine data from several websites and store it in a single place so that it becomes convenient for you to a alyze the data and deliver results.

In the context of healthcare, web scraping is gaining foothold gradually but qualitatively. Several factors have led to the use of web scraping in healthcare. The voluminous amount of data produced by healthcare industry is too complex to be analyzed by traditional techniques. Web scraping along with data extraction can improve decision-making by determining trends and patterns in huge amounts of intricate data. Such intensive analyses are becoming progressively vital owing to financial pressures that have increased the need for healthcare organizations to arrive at conclusions based on the analysis of financial and clinical data. Furthermore, increasing cases of medical insurance fraud and abuse are encouraging healthcare insurers to resort to web scraping and data extraction techniques.

Healthcare is no longer a sector relying solely on person to person interaction. Healthcare has gone digital in its own way and different stakeholders of this industry such as doctors, nurses, patients and pharmacists are upping their ante technologically to remain in sync with the changing times. In the existing setup, where all choices are data-centric, web scraping in healthcare can impact lives, educate people, and create awareness. As people no more depend only on doctors and pharmacists, web scraping in healthcare can improve lives by offering rational solutions.

To be successful in the healthcare sector, it is important to come up with ways to gather and present information in innovative and informative ways to patients and customers. Web scraping offers a plethora of solutions for the healthcare industry. With web scraping and data extraction solutions, healthcare companies can monitor and gather information as well as track how their healthcare product is being received, used and implemented in different locales. It offers a safer and comprehensive access to data allowing healthcare experts to take the right decisions which ultimately lead to better clinical experience for the patients.

Web scraping not only gives healthcare professionals access to enterprise-wide information but also simplifies the process of data conversion for predictive analysis and reports. Analyzing user reviews in terms of precautions and symptoms for diseases that are incurable till date and are still undergoing medical research for effective treatments, can mitigate the fear in people. Data analysis can be based on data available with patients and is one way of creating awareness among people.

Hence, web scraping can increase the significance of data collection and help doctors make sense of the raw data. With web scraping and data extraction techniques, healthcare insurers can reduce the attempts of frauds, healthcare organizations can focus on better customer relationship management decisions, doctors can identify effective cure and best practices, and patients can get more affordable and better healthcare services.

Web scraping applications in healthcare can have remarkable utility and potential. However, the triumph of web scraping and data extraction techniques in healthcare sector depends on the accessibility to clean healthcare data. For this, it is imperative that the healthcare industry think about how data can be better recorded, stored, primed, and scraped. For instance, healthcare sector can consider standardizing clinical vocabulary and allow sharing of data across organizations to heighten the benefits from healthcare web scraping practices.

Healthcare sector is one of the top sectors where data is multiplying exponentially with time and requires a planned and structured storage of data. Continuous web scraping and data extraction is necessary to gain useful insights for renewing health insurance policies periodically as well as offer affordable and better public health solutions. Web scraping and data extraction together can process the mammoth mounds of healthcare data and transform it into information useful for decision making.

To reduce the gap between various components of healthcare sector-patients, doctors, pharmacies and hospitals, healthcare organizations and websites will have to tap the technology to collect data in all formats and present in a usable form. The healthcare sector needs to overcome the lag in implementing effective web scraping and data extraction techniques as well as intensify their pace of technology adoption. Web scraping can contribute enormously to the healthcare industry and facilitate organizations to methodically collect data and process it to identify inadequacies and best practices that improve patient care and reduce costs.

Source: https://www.promptcloud.com/blog/why-health-care-companies-should-use-web-scraping

How to use Social Media Scraping to be your Competitors’ Nightmare

How to use Social Media Scraping to be your Competitors’ Nightmare

Big data and competitive intelligence have been in the limelight for quite some time now. The almost magical power of big data to help a company make just the right decisions have been talked about a lot. When it comes to big data, the kind of benefits that a business can get totally depends upon the sources they acquire it from. Social media is one of the best sources from where you can get data that helps your business in a multitude of ways. Now that every business is deep rooted on the internet, social media data becomes all the more relevant and crucial. Here is how you can use data scraped from social media sites to get an edge in the competition.

Keeping watch on your competitors

Social media is the best place to watch your competitors’ activity and take counter initiatives to keep up or take over them. If you want to know what your competitors are up to, a social media scraping setup for scraping the posts that mention your competitors’ brand/product names can do the trick. This can also be used to learn a thing or two from their activities on social media so that you can take respective measures to stay ahead of them. For example, you could know if your competitor is running a special promotional offer at the moment and come up with something better than theirs to keep up. This can do wonders if you are in a highly competitive industry like Ecommerce where the competition is intense. If you are not using some help from web scraping technology to keep a close watch on your competitors, you could easily get left over in this fast-paced business scene.

Solving customer issues at the earliest

Customers are vocal about their experience with different products and services on social media sites these days. If you have a customer whose issue was left unsolved, there is a good chance that he/she will take it to the social media to vent the frustration. Watching out for such instances and giving them prompt support should be something you should do if you want to retain these customers and stop them from ruining your brand’s image. By scraping social media sites for posts that mention your product/service, you can easily find out if there are such grievances from customers. This can make sure to an extent that you don’t let unhappy customers stay that way, which eventually hurts your business in the long run. Customers can make or break your company, so using social media scraping to serve the customers better can help you succeed eventually.

Sentiment analysis

Social media data can play a good job at helping you understand user sentiments. With the help of social media scraping, a business can get the big picture about general perception of their brand by their users. This can go a long way since this level of feedback can help you fix unnoticed issues with your company and service quickly. By rectifying them, you can make your brand more appealing to the customers. Sentiment analysis will provide you with the opportunity to transform your business into how customers want it to be. Social media scraping is the one and only way to have access to this user sentiment data which can help you optimize your business for the customers.

Web crawling for social media data

When social media data possess so much value to businesses, it makes sense to look for efficient ways to gather and use this data. Manually scrolling through millions of tweets doesn’t make sense, this is why you should use social media scraping to aggregate the relevant data for your business. Besides, web scraping technologies make it possible to handle huge amounts of data with ease. Since the size of data is huge when it comes to business related requirements, web scraping is the only scalable solution worth considering. To make things even simpler, there are reliable web scraping solutions that offer social media scraping services for brand monitoring.

Bottom line

Since social media has become an integral part of online businesses, the data available on these sites possess immense value to companies in every industry. Social media scraping can be used for brand monitoring and gaining competitive intelligence that can be used to optimize your business model for maximum effectiveness. This will in turn make your company stand out from the competition and the added advantage of insights gained from social media data will help you to take over your competitors.

Source: https://www.promptcloud.com/blog/social-media-scraping-for-competitive-intelligence

ERP Data Conversions - Best Practices and Steps

ERP Data Conversions - Best Practices and Steps

Every company who has gone through an ERP project has gone through the painful process of getting the data ready for the new system. The process of executing this typically goes through the following steps:

(1) Extract or define

(2) Clean and transform

(3) Load

(4) Validate and verify

This process is typically executed multiple times (2 - 5+ times depending on complexity) through an ERP project to ensure that the good data ends up in the new system. If the data is either incorrect, not well enough cleaned or adjusted or loaded incorrectly in to the new system it can cause serious problems as the new system is launched.

(1) Extract or define

This involves extracting the data from legacy systems, which are to be decommissioned. In some cases the data may not exist in a legacy system, as the old process may be spreadsheet-based and has to be created from scratch. Typically this involves creating some extraction programs or leveraging existing reports to get the data in to a format which can be put in to a spreadsheet or a data management application.

(2) Data cleansing

Once extracted it normally reviewed is for accuracy by the business, supported by the IT team, and/or adjusted if incorrect or in a structure which the new ERP system does not understand. Depending on the level of change and data quality this can represent a significant effort involving many business stakeholders and required to go through multiple cycles.

(3) Load data to new system

As the data gets structured to a format which the receiving ERP system can handle the load programs may also be build to handle certain changes as part of the process of getting the data converted in to the new system. Data is loaded in to interface tables and loaded in to the new system's core master data and transactions tables.

When loading the data in to the new system the inter-dependency of the different data elements is key to consider and validate the cross dependencies. Exceptions are dealt with and go in to lessons learned and to modify extracts, data cleansing or load process in to the next cycle.

(4) Validate and verify

The final phase of the data conversion process is to verify the converted data through extracts, reports or manually to ensure that all the data went in correctly. This may also include both internal and external audit groups and all the key data owners. Part of the testing will also include attempting to transact using the converted data successfully.

The topmost success factors or best practices to execute a successful conversion I would prioritize as follows:

(1) Start the data conversion early enough by assessing the quality of the data. Starting too late can result in either costly project delays or decisions to load garbage and "deal with it later" resulting in an increase in problems as the new system is launched.

(2) Identify and assign data owners and customers (often forgotten) for the different elements. Ensure that not only the data owners sign-off on the data conversions but that also the key users of the data are involved in reviewing the selection criteria's, data cleansing process and load verification.

(3) Run sufficient enough rounds of testing of the data, including not only validating the loads but also transacting with the converted data.

(4) Depending on the complexity, evaluate possible tools beyond spreadsheets and custom programming to help with the data conversion process for cleansing, transformation and load process.

(5) Don't under-estimate the effort in cleansing and validating the converted data.

(6) Define processes and consider other tools to help how the accuracy of the data will be maintained after the system goes live.

Source: http://ezinearticles.com/?ERP-Data-Conversions---Best-Practices-and-Steps&id=7263314

Difference between Data Mining and KDD

Difference between Data Mining and KDD

Data, in its raw form, is just a collection of things, where little information might be derived. Together with the development of information discovery methods(Data Mining and KDD), the value of the info is significantly improved.

Data mining is one among the steps of Knowledge Discovery in Databases(KDD) as can be shown by the image below.KDD is a multi-step process that encourages the conversion of data to useful information. Data mining is the pattern extraction phase of KDD. Data mining can take on several types, the option influenced by the desired outcomes.

Knowledge Discovery in Databases Steps
Data Selection

KDD isn’t prepared without human interaction. The choice of subset and the data set requires knowledge of the domain from which the data is to be taken. Removing non-related information elements from the dataset reduces the search space during the data mining phase of KDD. The sample size and structure are established during this point, if the dataset can be assessed employing a testing of the info.
Pre-processing

Databases do contain incorrect or missing data. During the pre-processing phase, the information is cleaned. This warrants the removal of “outliers”, if appropriate; choosing approaches for handling missing data fields; accounting for time sequence information, and applicable normalization of data.
Transformation

Within the transformation phase attempts to reduce the variety of data elements can be assessed while preserving the quality of the info. During this stage, information is organized, changed in one type to some other (i.e. changing nominal to numeric) and new or “derived” attributes are defined.
Data mining

Now the info is subjected to one or several data-mining methods such as regression, group, or clustering. The information mining part of KDD usually requires repeated iterative application of particular data mining methods. Different data-mining techniques or models can be used depending on the expected outcome.
Evaluation

The final step is documentation and interpretation of the outcomes from the previous steps. Steps during this period might consist of returning to a previous step up the KDD approach to help refine the acquired knowledge, or converting the knowledge in to a form clear for the user.In this stage the extracted data patterns are visualized for further reviews.
Conclusion

Data mining is a very crucial step of the KDD process.

For further reading aboud KDD and data mining ,please check this link.

Source: http://nocodewebscraping.com/difference-data-mining-kdd/

Data Discovery vs. Data Extraction

Data Discovery vs. Data Extraction

Looking at screen-scraping at a simplified level, there are two primary stages involved: data discovery and data extraction. Data discovery deals with navigating a web site to arrive at the pages containing the data you want, and data extraction deals with actually pulling that data off of those pages. Generally when people think of screen-scraping they focus on the data extraction portion of the process, but my experience has been that data discovery is often the more difficult of the two.

The data discovery step in screen-scraping might be as simple as requesting a single URL. For example, you might just need to go to the home page of a site and extract out the latest news headlines. On the other side of the spectrum, data discovery may involve logging in to a web site, traversing a series of pages in order to get needed cookies, submitting a POST request on a search form, traversing through search results pages, and finally following all of the "details" links within the search results pages to get to the data you're actually after. In cases of the former a simple Perl script would often work just fine. For anything much more complex than that, though, a commercial screen-scraping tool can be an incredible time-saver. Especially for sites that require logging in, writing code to handle screen-scraping can be a nightmare when it comes to dealing with cookies and such.

In the data extraction phase you've already arrived at the page containing the data you're interested in, and you now need to pull it out of the HTML. Traditionally this has typically involved creating a series of regular expressions that match the pieces of the page you want (e.g., URL's and link titles). Regular expressions can be a bit complex to deal with, so most screen-scraping applications will hide these details from you, even though they may use regular expressions behind the scenes.

As an addendum, I should probably mention a third phase that is often ignored, and that is, what do you do with the data once you've extracted it? Common examples include writing the data to a CSV or XML file, or saving it to a database. In the case of a live web site you might even scrape the information and display it in the user's web browser in real-time. When shopping around for a screen-scraping tool you should make sure that it gives you the flexibility you need to work with the data once it's been extracted.

Source: http://ezinearticles.com/?Data-Discovery-vs.-Data-Extraction&id=165396

Tips for scraping business directories

Tips for scraping business directories

Are you looking to scrape business directories to generate leads?

Here are a few tips for scraping business directories.

Web scraping is not rocket science. But there are good and bad and worst ways of doing it.

Generating sales qualified leads is always a headache. The old school ways are to buy a list from sites like Data.com. But they are quite expensive.

Scraping business directories can help generate sales qualified leads. The following tips can help you scrape data from business directories efficiently.

1) Choose a good framework to write the web scrapers. This can help save a lot of time and trouble. Python Scrapy is our favourite, but there are other non-pythonic frameworks too.

2) The business directories might be having anti-scraping mechanisms. You have to use IP rotating services to do the scrape. Using IP rotating services, crawl with multiple changing IP addresses which can cover your tracks.

3) Some sites really don’t want you to scrape and they will block the bot. In these cases, you may need to disguise your web scraper as a human being. Browser automation tools like selenium can help you do this.

4) Web sites will update their data quite often. The scraper bot should be able to update the data according to the changes. This is a hard task and you need professional services to do that.

One of the easiest ways to generate leads is to scrape from business directories and use enrich them. We made Leadintel for lead research and enrichment.

Source: http://blog.datahut.co/tips-for-scraping-business-directories/